The Competitive Coffee Market, a Review
by amy elizabeth
Anybody who knows me would unanimously agree that I’m a coffee junkie. I stop at every convenience store, coffee shop, or virtually anywhere that has coffee available. I’m not particularly fussy either, it wouldn’t be out of sorts for me to stop at a rest area off the freeway and feed the coffee vending machine. This certainly doesn’t mean I don’t care about flavor, I do. I have preferences indeed, but demands? Nah.
Most all merchants across three cities in the Phoenix area know me, and it is not uncommon at all for them to not charge me for coffee. Why? I don’t know! Maybe it’s just a friendly frequent customer service perk, but for whatever reason, I like it! There are a few exceptions, coffee shops and fast food chains seldom give free coffee. McDonalds sometimes does, but you have to know how to play the game. They have a thing about fresh, if it’s not, they will inform you they need to make a fresh pot. I simply tell them I don’t care and I’ll take what they have… then it’s free.
I’m not a fan of flavored coffee, or any of the fancy coffee drinks at specialty stores. But for good old fashion regular coffee I certainly have an opinion on what’s good and what’s not.
My opinions are based on best flavor, freshness, and availability.
#1 Dunkin Donuts
#3 Coffee Bean & Tea Leaf
#4 Quick Trip
Best Coffee Brands:
#1 Seattle’s Best
#2 Farmer Brothers
As I said before, I’m not fussy about coffee, and I there isn’t any coffee I won’t drink, but Starbucks gets a drive-by from me. I don’t get it, they are everywhere, obviously quite successful, and their coffee tastes like bitter sludge. I’ll give them points for atmosphere and wi-fi, but it’s unfortunate in order to enjoy the perks of Starbucks you have to buy their coffee.
What do you think about Starbucks coffee?