It’s just efficient business practices, plain & simple. There’s absolutely no difference between Aldi’s eggs than those from big name grocery chains. In fact, they often all come from the same suppliers.
Their eggs are sold under the private label brand Goldhen. While the company does not publicly advertise its suppliers, industry tracking based on packaging plant codes indicates their major supplier is 1Rose Acre Farms, which is one of the largest egg producers in the United States. This same supplier often provides eggs for Walmart.
The Source of the Savings: Aldi’s low prices are the result of “no-frills” operational savings that are passed on to you. For example, about 90% of Aldi’s products are house brands. By cutting out the middleman of big name brands, they avoid paying for third party marketing and brand premiums. What does that mean? They deal more directly with manufacturers and skips extra layers that usually add cost. Big name brands means companies like Kellogg’s, Coca-Cola, or Doritos. Third party marketing refers to expensive advertising, TV commercials, celebrity endorsements, and large marketing campaigns those brands pay for. Brand premiums means customers often pay extra just because a product has a famous label.
How Aldi’s Keeps the Overhead Low: They operate with very small staffs, employees multitask and share duties, such as stocking, cashiering, etc. Customers bag their own groceries, which significantly lowers their overhead. Eggs arrive in display ready shipping boxes, meaning that instead of an employee stacking individual cartons on a shelf, they simply slide the entire shipping crate into the cooler. Also, Aldi doesn’t hire employees to gather carts from the parking lot. Instead, they require a quarter deposit to unlock a cart. This deposit is refunded to customers when they secure the cart back in the bay.
If Aldi’s hasn’t come to your neighborhood yet, I hope it does soon!
- Rose Acre Farms is the second-largest egg producer in the United States. Headquartered in Seymour, Indiana, the company is a massive player in the agricultural sector, supplying shell eggs, specialty eggs, and processed egg products to major retailers, food service providers, and industrial manufacturers nationwide. The company manages roughly 25.5 million birds across 15 to 17 primary laying facilities spanning seven states, including Indiana, Iowa, Illinois, Missouri, Georgia, North Carolina, and Arizona. ↩︎
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